Little Angler privacy policy

Last updated: November 2026

Little Angler is a fishing game. This page explains what information the game collects, why, and how you can have it deleted.

What we collect

InformationWhy
A random ID created on your deviceYour guest account, so your progress is saved without you signing up
Your player nameShown to other players on leaderboards and player cards
A private ID from Google, only if you use Sign in with Google, along with the name and picture Google shares with it. The game doesn't show these to anyoneSigning in on another device
A private ID from Apple, only if you use Sign in with Apple. We don't ask Apple for your name or emailSigning in on another device
Your game progress: level, fish, coins, gear, aquarium, records and time playedRunning the game and saving your progress
Chat messages you send, and the fishing club you create or joinShowing them to other players. Chats keep only recent messages, and nothing older than 7 days is shown
Reports you send about another player, including any note you add and the message you reportedKeeping the game safe
Your IP address and basic technical logs, kept by our hostingConnecting you to the game, security and fixing faults

Purchases

Purchases are handled by the App Store or Google Play, which take your payment; we never see your card details. We receive the store's receipt to check the purchase, and keep a record of what was bought and when, including after an account is deleted, for accounting and to prevent fraud.

Ads

The game shows optional video ads. An ad only plays if you choose to watch one for a reward, and the rest of the game works without them. Ads come from Google AdMob.

The ads are not personalised: the game asks Google not to choose them from your past activity or interests, and AdMob doesn't use the tracking permission described below. To show an ad, count it, avoid showing you the same one too often and prevent fraud, Google receives information from your device, such as its IP address, the kind of device and its settings, and how you interact with the ad. Google handles this under its own privacy policy (see also how Google uses information from apps that use its services).

When you finish an ad for a reward, Google tells our server which player watched it, so the reward reaches the right account.

Measuring our own ads (TikTok)

We advertise Little Angler on TikTok. To see which of those ads bring new players, the iPhone app includes TikTok's measurement tool. It only runs if you allow tracking (see below). Then it tells TikTok when the app is installed and opened and when something is bought in the App Store (what and for how much), along with technical details such as the kind of device, its settings and its IP address. TikTok uses this to measure our ads, and handles it under its own privacy policy.

The first time you open the app, your iPhone asks whether you allow tracking. Only if you say yes does TikTok's tool start, and with it TikTok receives your device's advertising identifier, which lets it link this to your activity in other companies' apps and websites. If you say no, nothing is sent to TikTok. Saying no changes nothing in the game, and you can change your answer any time in your iPhone's Settings, under Privacy & Security, then Tracking. It never receives your player name, email, chat or progress.

Analytics

Apart from TikTok's measurement above, the game has no third-party analytics trackers, and it does not ask for your location, contacts, camera or microphone. It only asks to add to your photos if you choose to save a picture of a catch when sharing it, and it never reads your photo library. We keep daily totals on our own server, such as how many people played, how long sessions last, how far players have got and how many ads were watched, to run and improve the game. If the game crashes or can't save, it sends us a short technical report with the error message, the game version and the kind of device, not who you are. We use it to fix faults. We do not sell your information.

If you use Speak to the devs, we keep what you write along with your player name, level, where you were fishing, the game version and the kind of device, so we can look into it and reply in your in-game Inbox. It's removed when you delete your account, and otherwise after a year.

What our team can see

The people running the game can see your account's player name, email, progress, bucket, aquarium, reports and any moderation history, and can see and act on this to help with support, safety and fixing faults. That includes suspending an account, sending messages and rewards to your in-game Inbox, resetting a password and deleting an account. These actions are logged.

What other players can see

Your player name, level, title, outfit, fish records, aquarium, coins earned, hours fished and when you were last online, plus your chat messages and your fishing club. They never see your email or password. Please don’t share personal details in chat.

You can turn off Show me to other players in Settings, under More. That takes you off the leaderboards and keeps your player card private. Your name and level still show with any chat messages you send, and your name still shows in any club you join.

Who handles it for us

How long we keep it

We keep your account until you delete it. When you delete it, your account, progress, player name, leaderboard entries, chat messages and club membership are removed. Reports you sent or received may be kept for up to one year for safety and to deal with abuse. Hosting logs and database backups are removed on their normal schedule.

Deleting your account

In the game, open the main menu, then Account, then Delete account. If you no longer have the game but linked an email, use the account deletion page.

Children

Little Angler is for players aged 13 and over. It is not directed at children under 13, and we do not knowingly collect their information. If you believe a child under 13 has an account, contact us and we will delete it.

Your choices

Your rights

Depending on where you live, you may have the right to see, correct, export or delete your information, or to object to how it is used. Contact us to do any of these.

Changes

If we change this policy, we will update this page and the date above.

Contact

Email us at marcusxvictoria@gmail.com.